Of these 21 apps, 19 apps include code that can enable the collection of coarse location data, which reveals where children are with an accuracy approximately equivalent to a city block.[80] Such data can also be used to infer intimate details about a child; research scientists have concluded that just four approximate, anonymous location data points is enough to re-identify 95 percent of individuals.[81]
Behavioral advertising is even more egregious when targeted at children in settings where they cannot realistically refuse it. In the absence of alternatives, children faced a singular choice whether they were aware of it or not: attend school and use an EdTech product that infringes upon their privacy, or forgo the product altogether, be marked as absent, and be forced to drop out of school during the pandemic. Furthermore, as children spent a considerable amount of their childhood online in virtual classrooms during Covid-19 lockdowns, they were maximally exposed to the risks of collection and exploitation of their personal data.
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